SMS marketing is the practice of utilizing text messages to send promotional campaigns or transactional messages for marketing objectives (SMS). The primary purpose of these messages is to inform customers who have opted in to receive text messages from your company about time-sensitive deals, updates, and alerts.
What Is SMS Marketing Used For?
- Promotions for retail or e-commerce businesses
- Urgent updates about events or customer orders
- Appointment reminders
- Internal alerts
- Ubiquity of smartphones
- Closes the email marketing loop
- Great for emerging markets
Why Is SMS Marketing Effective?
Businesses mistakenly believe that mobile marketing necessitates significant app investment, does not permit personalized, targeted communication, and lacks robust analysis to support ROI. The truth is that getting access to mobile communications is much simpler than many think, and reaching mobile customers (with smartphones and non-smartphones) may be accomplished with as little effort as sending a customized, targeted text message. As long as consumer privacy is respected by legal requirements for opt-in, the ability to initiate two-way SMS messaging between a firm and its mobile customers is crucial to creating a brand in households throughout the world. Since there are more than 5 billion mobile phone users worldwide. Marketing through bulk SMS has been shown to improve leads and conversions. 90% of consumers read through SMS messages in under 90 seconds, thus your promotional SMS has to be effectively written and compelling.